How an integrated SEO, AEO, and GEO strategy transformed a luxury jewelry brand into an online market leader.
Overview:
- The Client:
Prismara is a leading online retailer of lab-grown diamonds and certified fine jewelry, committed to ethically sourced, high-quality products for modern luxury buyers. - The Problem:
Despite their strong offering, Prismara was getting lost in the digital crowd. Their organic presence was underwhelming, their brand authority wasn’t hitting the mark, and attracting high-intent shoppers, especially in competitive metros like Mumbai, Bangalore, and Delhi, was proving to be a serious challenge. - The Solution:
We rolled out a thorough SEO game plan, sharpened up Local Answer Engine Optimization, and focused on geo-targeted strategies. Essentially, we ensured Prismara’s content was speaking the right language to both search engines and the new AI-driven answer platforms. We also worked on building up their authority, so people trust them, and tailored everything for city-specific demand in those high-value metros. - The Results:
- 210% growth in organic traffic
- 300% increase in top 3 keyword rankings
- 50+ featured snippets captured
- 185% growth in metro-level search impressions
The Problem
Prismara, despite its premium, ethically sourced jewelry, faced significant hurdles in scaling online:
- Low organic visibility:
Their online presence was almost invisible; high-value keywords just weren’t driving traffic their way. - Limited authority:
Prismara wasn’t exactly seen as an authority in the lab-grown diamond space. That meant potential customers didn’t have much reason to trust them over more established competitors. - Missed high-intent buyers:
Potential customers often landed on competitor sites instead. - Untapped metro demand:
Prismara was missing out on a major opportunity, metro markets like Mumbai, Bangalore, and Delhi. These are high-spending areas, but Prismara’s brand wasn’t even on their radar. - Need for education and trust-building:
For something as significant as lab-grown diamonds, buyers crave information, certifications, quality standards, ethical sourcing details, the whole package. Without building that trust and providing guidance, it’s tough to convert interest into sales.
The Solution
Prismara was struggling with visibility and stalled growth pretty tough spot to be in. That’s when we stepped up and launched a focused, multi-pronged strategy. We didn’t just rely on one trick; instead, we integrated solid SEO, leaned into Answer Engine Optimization (AEO), and applied precise GEO targeting. The approach wasn’t piecemeal; these tactics worked together as a cohesive game plan. Here’s what that looked like in action:
- Foundational SEO & Technical Optimization:
We significantly improved site speed for a smoother user experience and ensured the site’s structure is easily navigable for search engines. Prioritized mobile-first indexing, reflecting the shift in consumer behavior toward mobile shopping. Optimized product and collection pages to target high-intent, revenue-generating keywords. Enhanced internal linking to support site architecture and implemented advanced schema markup, resulting in more prominent and informative search listings. The result? Increased visibility, engagement, and conversions. - Authority Building with AEO:
We took a strategic approach to establish Prismara as the authority on lab-grown diamonds. Our team built out a robust content ecosystem, think comprehensive guides, targeted blogs, and clear FAQs covering everything from certifications to pricing and quality details. Plus, we implemented structured data, making sure Prismara landed those featured snippets, “People Also Ask” spots, and rich cards in search results. - Hyper-Localized GEO Targeting:
We launched city-specific landing pages for Mumbai, Bangalore, and Delhi, focused on attracting high-net-worth buyers. Alongside this, we secured premium backlinks from top Indian lifestyle and luxury blogs to strengthen our site’s authority. To top it off, we increased brand visibility by getting featured in respected publications, driving both credibility and quality referral traffic.
This data-driven, multi-phase approach ensured Prismara’s brand and products were discoverable by both search engines and AI-powered answer engines, effectively converting visibility into measurable growth.
The Results: The 4-Month Transformation
Over 4 months, Loop underwent a significant transformation through our AI-driven strategy. Organic traffic grew by 210%, showing a clear rise in visibility and audience engagement. At the same time, the conversion rate improved from 2.4% to 3.3%, proving that the increase in traffic wasn’t just numbers; it translated into meaningful actions and real business results. Our integrated approach delivered record-breaking performance gains:
| Metric | Before | After | Growth |
|---|---|---|---|
Organic Traffic | Baseline (100) | 310 | +210% (3.1× Increase) |
Conversion Rate | 2.4% | 3.3% | 38% increase |
Top 3 Keyword Rankings | 80 | 320+ | 300% increase |
New High-Intent Keywords | 0 | 1500+ | First-page dominance |
Featured Snippets | 0 | 50+ | Captured “Answer Boxes” |
Local Search Visibility | 100 (baseline) | 285 | +185% (Surge in metro-level impressions) |
Domain Rating (Ahrefs) | 20 | 45 | 125% increase |
Direct Traffic (Metros) | 100 (baseline) | 115 | +15% (Strong brand-driven growth) |
These results established Prismara as a market leader in India’s luxury jewelry space, capturing a highly qualified audience and converting digital visibility into sustainable business growth.
"What impressed us most was their focus on customer education and thought leadership. By building authoritative content on lab-grown diamonds and certifications, they helped us gain trust with our audience and differentiate Prismara in a competitive market. It’s more than SEO, it’s brand-building with measurable impact.”
— Avinash Sharma, Founder
Conclusion & Key Learnings
Prismara’s success demonstrates that a data-driven, integrated growth strategy can transform visibility, authority, and revenue in a competitive market. Key takeaways include:
- Integrated SEO + AEO + GEO works: Combining traditional SEO with Answer Engine Optimization and hyper-local targeting ensures brands are visible to both search engines and AI-driven discovery platforms.
- Authority drives trust and engagement: Educational content and structured data not only improve rankings but position a brand as a knowledge leader in its space.
- Local targeting matters for high-value audiences: Tailoring campaigns for city-specific demand unlocks high-intent buyers that generic strategies often miss.
- Metrics are the ultimate measure: Tracking traffic, keyword rankings, featured snippets, and local impressions enables continuous optimization and demonstrates tangible business impact.
- Scalable framework: A repeatable, integrated approach allows other luxury or niche e-commerce brands to replicate success in their respective markets.
Takeaway for Others: Brands looking to grow in competitive, knowledge-driven markets should focus on educating customers, capturing AI and search visibility, and targeting high-value local audiences. Prismara’s transformation shows that when done right, visibility directly converts into sustainable growth and market leadership.
