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Generative Engine Optimization (GEO) Course

Master the skills to get your brand discovered in ChatGPT, Google AI Overview, Perplexity AI, and more.

Generative Engine Optimization (GEO) is the practice of making your content visible and cite-worthy in AI-generated answers, not just in traditional search results. In this intensive 7-day course, you’ll learn how to optimize for AI platforms, structure your content for citation, and future-proof your brand visibility in an era where users get answers from AI, not links.

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7 Days
Course Duration
5000+
Learners
Enroll Now$249Free

What You Will Learn!

A complete pathway to GEO mastery covering expertise, training, certification, and career opportunities. I

Industry Expertise

Industry Expertise

Learn from seasoned professionals who shaped GEO, AEO, and LLM SEO practices for today’s leading global brands.

Comprehensive Curriculum

Comprehensive Curriculum

Explore every layer of GEO, from core foundations to advanced AI visibility strategies for ChatGPT, Perplexity, and Google AI.

Practical Training

Practical Training

Gain hands-on experience through live projects, detailed case studies, and guided exercises that prepare you for real-world success.

Industry Connections

Industry Connections

Expand your network by engaging with peers, mentors, and top industry leaders driving the future of AI-powered marketing.

Recognized Certifications

Recognized Certifications

Earn an accredited certification that validates your expertise and strengthens your authority in the digital marketplace.

Paid Internship Opportunity

Paid Internship Opportunity

Clear our interview round and secure a paid internship designed to provide genuine, career-advancing industry exposure.

GEO is not the future of digital marketing—it's the present. Those who master it now will have an insurmountable advantage over people who adopt a wait and watch approach.

Avinash Tripathi, Co-founder AI Monitor

Search Has Changed - FOREVER

In today’s digital landscape, users no longer rely solely on traditional search engines like Google to find information. Instead, platforms like ChatGPT, Google AI Overview, and Perplexity AI are becoming the first place people turn to for answers. These platforms don’t show a list of links. They generate direct responses. And that shift changes everything.

Why Traditional SEO Falls Short in 2025

AI Skips Traditional Signals

Clicks, rankings, tags, and links don’t guarantee visibility. AI needs structured, smart content.

Search Is Now Answer-First

ChatGPT, Perplexity, and Google AI give direct answers. SEO is no longer the main event.

Brands Risk Invisible Presence

Even top Google spots get skipped if content isn’t built for AI reuse and understanding.

GEO Solves the Visibility Gap

Generative Engine Optimization helps AI cite, summarize, and surface your brand content.

What is Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-generated responses—not just traditional search engine listings. As large language models (LLMs) like ChatGPT, Gemini, and Claude become primary gateways to information, GEO ensures your content is discoverable, quotable, and trusted by these systems. It’s not about chasing rankings; it’s about being the source AI chooses to cite when answering user queries.

GEO focuses on structuring information for chunk-level retrieval, embedding clarity and precision that machines can interpret, and signaling authoritativeness that AI models recognize. Whether you're a brand, publisher, or creator, mastering GEO means adapting your content for a future where visibility depends on how well you communicate with the algorithms that now speak to your audience.

7-Day Generative Engine Optimization Course Structure

Introduction to GEO & Generative Engines

Day 1: Introduction to GEO & Generative Engines

What will you Learn:

  • Why GEO matters in the era of zero-click AI search
  • Differences between traditional search engines and LLMs
  • The anatomy of AI-generated answers

By the End of Day 1, You’ll Be Able To:

  • Define GEO and its role in digital marketing
  • Articulate how generative engines like ChatGPT source content
  • Identify where your current SEO efforts fall short for AI visibility
Introduction to GEO & Generative Engines

Day 2: Types of Generative Engines

What will you Learn:

  • Overview of leading engines: ChatGPT, Gemini, Claude, Perplexity
  • How each engine differs in citation behavior and content sourcing
  • Growing role of APIs and retrieval-augmented generation (RAG)

By the End of Day 2, You’ll Be Able To:

  • Categorize top AI engines by type and capability
  • Evaluate where your brand appears (or doesn’t) in generative tools

Tools Introduced:

  • Poe by Quora
  • Perplexity Labs Search View
Introduction to GEO & Generative Engines

Day 3: SEO vs LLM SEO vs GEO

What will you Learn:

  • What traditional SEO still gets right
  • Why LLM-SEO is a bridge—not a destination
  • How GEO rewrites the rules for ranking in generative platforms

By the End of Day 3, You’ll Be Able To:

  • Differentiate between the three optimization models
  • Start auditing your content for LLM compatibility
Introduction to GEO & Generative Engines

Day 4: Practical GEO Techniques That Work

What will you Learn:

  • Fixing crawlability issues using structured data
  • Reddit as a citation amplifier for ChatGPT
  • How to format text for chunk-level retrieval

By the End of Day 4, You’ll Be Able To:

  • Restructure your pages for AI readability
  • Surface your content on relevant third-party sources

Tools Introduced:

  • Screaming Frog for AI-focused audits
  • Reddit + Perplexity thread tracking
Introduction to GEO & Generative Engines

Day 5: Creating Future-Proof Content

What will you Learn:

  • Using data and statistics to enhance content credibility
  • Evergreen content formats that AIs keep citing
  • Collaborating with journalists and media outlets for trust signals

By the End of Day 5, You’ll Be Able To:

  • Produce AI-trusted content with measurable shelf life
  • Integrate news relevance and journalistic tone into GEO content

Downloads:

  • GEO-Ready Content Checklist
Strategies for Zero-Click Optimization

Day 6: Strategies for Zero-Click Optimization

What will you Learn:

  • Writing quotable content with embedded statistics and quotes
  • Optimizing for autocomplete prompts and featured snippets
  • Using LLM feedback and fine-tuning signals

By the End of Day 6, You’ll Be Able To:

  • Increase your chances of being the quoted source
  • Optimize for prompts before they’re typed
Strategies for Zero-Click Optimization

Day 7: Crafting Your GEO Roadmap

What will you Learn:

  • How to build your GEO implementation plan
  • Evaluating visibility KPIs and AI brand monitoring
  • Final live Q&A and roadmap presentation

By the End of Day 7, You’ll Be Able To:

  • Launch a custom, measurable GEO strategy
  • Access your certificate of completion

Bonus:

  • GEO Audit Template & Reporting Tools

What You’ll Achieve by the End of This Free, 7-Day Intensive AEO Course

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Become a Cited Source in AI Answers

Position your content as an authoritative reference that answer engines like Google AI Overviews, ChatGPT, and Perplexity prefer to cite.

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Unlock Emerging AI Visibility Channels

Gain exposure in emerging platforms like Gemini, Claude, and Perplexity—before your competitors catch up.

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Future-Proof Your Search Strategy

Adapt to the shift from search to answer engine discovery and stay competitive as SEO evolves into AEO.

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Zero-Click and High-Intent Traffic

Reach users directly through AI-generated answers, even when they skip traditional search results.

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Track and Improve Your AI Presence

Measure your brand’s visibility and citations across answer engines, and refine your strategy with data-driven AEO tools.

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Build an AI-Friendly Brand Language

Craft messaging that resonates with both humans and machines—ensuring your brand is accurately represented across AI platforms.

Turn Learning into Leadership!

Our Generative Engine Certification isn’t just a badge; it’s recognition that you’re ready to shape how brands succeed in the AI-first search era.

Sample certificate for course completion

Meet Your Instructor: Avinash Tripathi

Avinash Tripathi

Avinash Tripathi

Founder | AI Search Strategist | 20+ Years in Data & Digital Marketing

HEY, I’m Avinash Tripathi, and I’ve spent over 20 years in data, marketing, and analytics, focusing on AI-powered search and digital strategy.

Here’s what got me fired up: I kept seeing brands misrepresented by AI engines like ChatGPT, including my own startup, which was interpreted in a really bad way. I know exactly how that feels, and it drove me to decode how these platforms actually work so brands, including mine, could finally be seen the way they deserve. That’s also why I went searching for a real solution, not just theories.

Over the years, I’ve helped global brands boost their AI visibility by 300%+ in just 60 days, especially on ChatGPT and Perplexity.

Real talk – I’m here to help you win.

This isn’t just another course, and I’m not here to play guru. I’ve built things from scratch, made mistakes, and turned setbacks into strategies, including teaching brands how to get AI to finally say the right things about them.

I created this space for people like you: curious, ambitious, maybe a little overwhelmed (been there) who want real answers and guidance without fluff.

Whether you’re starting fresh, pivoting, or feeling stuck, you’re not alone. We’ll tackle this together clear direction, actionable insights, and lots of support.

You bring the hunger. I’ll bring the roadmap. Let’s make AI work for your brand, not against it.

Teaching & Coaching Highlights

  • 20+ Years of Experience
  • 5+ Companies Founded
  • 15+ Free Courses Launched
  • 7,000+ Students Impacted
  • 300%+ AI Visibility Gains (ChatGPT, Perplexity)

Global Media Coverage & Recognition:

BusinessLine

Indian companies embrace global stage at South Summit 2023

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Virtual study rooms helped Indian students stay focused during the pandemic

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amto.ai selected for the prestigious Alchemist Accelerator, showcasing AI market leadership

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Bitbucket

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RECOMMENDED FOR

Who Should Attend This Generative Engine Optimization (GEO) Course?

This course is PERFECT for:

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Content Strategists

Learn to create AI-optimized content that ranks where answers appear directly.

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SEO Professionals

Master GEO techniques to dominate AI-driven search platforms like ChatGPT, Gemini, and Google AI Overviews.

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Digital Marketers

Gain actionable skills to future-proof your marketing strategy for the AI search era.

Whether you manage content for a brand, run your own agency, or want to stay ahead of the curve, this course gives you proven, actionable strategies to ensure your content is seen, cited, and recommended by AI.

Frequently Asked Questions!

What our Learners have to say about the Course!

Rohit Sharma — SEO Specialist

“Before this course, I had no idea how AI-driven search engines worked. The GEO framework gave me clarity and confidence. Within a month, I started ranking in AI answers and even landed a freelance client who found me through ChatGPT. Highly recommended!”

Rohit Sharma
SEO Specialist
Aishwarya Mehta — Chief Marketing Officer

“As a startup founder, I was struggling to understand how to get visibility in AI Overviews. The Generative Engine Optimization course broke it down step by step. Today, my brand is being picked up by ChatGPT and Perplexity game-changing for my business.”

Aishwarya Mehta
Chief Marketing Officer
Priya Nair — MBA Student

“I’m new to digital marketing, but this course made complex concepts simple. The examples and hands-on tips helped me apply GEO right away. I even used it in my college project and impressed my professor!”

Priya Nair
MBA Student
Ankit Verma — Digital Marketing Manager

“I’ve been in SEO for 6 years, but GEO opened my eyes to the future of search. The strategies taught here are practical and ahead of the curve. Now I can confidently say I’m future-proofing my career.”

Ankit Verma
Digital Marketing Manager

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