How Relific.io Skyrocketed Brand Mentions by 374%

Relific.io is an AI-powered CSR platform helping companies comply with Section 135 of the Companies Act, 2013, and the BRSR regime from SEBI. They came to AI Monitor with a clear challenge: bridge their “AI Discovery Gap.’ In simple words, they wanted to translate their deep industry expertise into measurable brand authority across leading AI search platforms like ChatGPT, Gemini, and Perplexity.

Overview:

• The Client:
  Relific, a leading SaaS platform helping enterprises manage, measure, and report their social impact with AI-driven tools.
• The Challenge:
  Despite being a powerful solution, Relific was invisible in the new ecosystem of AI answer engines. High-intent buyers, folks using ChatGPT and similar tools for research, kept stumbling onto competitors instead. As a result, lead growth stalled out and customer acquisition costs crept up. Not exactly ideal.
• The Solution:
  AI Monitor implemented a comprehensive AI Search Optimization (AIO) & Generative Engine Optimization (GEO) strategy. The goal? To rework Relific’s existing content and data so it was clear, trustworthy, and easy for Large Language Models (LLMs) to understand and reference. In other words, we made sure Relific’s name actually showed up when decision-makers were searching for solutions
• The Results:
  • 33% increase in marketing-qualified leads from AI-driven search.
  • 47% growth in AI Visibility Score, making Relific a consistently cited source.
  • 29% reduction in blended Cost Per Lead (CPL) by revitalizing organic channels.
  • 366% more mentions as a recommended CSR tool in AI-generated answers.

Relific's BackStory

Relific had developed an advanced AI-driven platform tailored for the evolving CSR landscape, yet by 2025, the landscape had shifted. B2B buyers, CSR managers, sustainability heads, and corporate decision-makers were no longer relying solely on Google for research. Instead, they turned to AI models, posing intricate, conversational questions such as:

• "What are the best AI tools for ESG compliance and reporting?"
• "Compare CSR management platforms like Benevity and Goodera for a Fortune 500 company."
• "How can I automate sustainability data collection for my annual report?"

In response to these high-intent searches, Relific’s name was noticeably absent. Moreover, a lot of the time, people will ask ChatGPT about their review before signing the deal. Interestingly, in such cases, if an AI search tool spat out negative or was oblivious to Relfic.io, their chances of closing the deal would dwindle.

This presented a significant business challenge.

• A Growing Discovery Gap: Their ideal customers were actively looking for solutions, but the new AI gatekeepers didn't know Relific existed.
• Stagnating Inbound Funnel: Traditional SEO growth had plateaued, increasing dependency on costly paid advertising.
• Diminished Brand Authority: Competitors were being highlighted and validated by trusted AI models, establishing them as category leaders.

Relific recognized this wasn’t just about losing traffic; it was about missing the opportunity to become the definitive answer in their industry.

The Solution: Becoming the Authoritative Source for AI

When AI Moniter started working with Relific, the goal wasn’t just “get more traffic.” That’s yesterday’s playbook. The real challenge was bigger: make Relific the brand AI models trust enough to mention by name. Not in passing. As the authority.

That’s a very different game from SEO. Traditional search engines crawl, index, and rank. But large language models? They don’t think in blue links. They learn by stitching concepts together and deciding who sounds credible. And back then, Relific wasn’t showing up on their radar.

Our implementation was a multi-phased, strategic effort:

1. Entity & Knowledge Graph Audit:
   First, we tore things down to the foundation of an entity and knowledge graph audit. Sounds technical, but basically, we mapped out everything Relific stood for. From product-level details like Impact Analytics to bigger conversations around ESG mandates. Then we translated all of it into formats machines could actually understand.
2. Answer-Centric Content Restructuring:
   Relific had plenty of material solution pages, blogs, and whitepapers, but it wasn’t speaking the language AI listens to. So we reframed it. Not fluff. Not keyword stuffing. We made sure each piece gave clear, direct answers to the kinds of natural questions buyers were asking out loud to tools like ChatGPT.
3. Multi-Platform Visibility Tracking:
   Using the AI Monitor tool, we built a baseline of where Relific showed up in ChatGPT, Gemini, Perplexity, Claude, and how often competitors beat them to the punch. That gave us the scoreboard we needed.
4. Iterative Prompt Engineering & Optimization:
   We tested hundreds of real prompts, the kind users actually type, and checked how Relific appeared in the answers. Every result fed back into tweaks, sometimes tiny, sometimes major, until Relific wasn’t just showing up here and there. They were showing up consistently and accurately.

In the end, Relific didn’t just “rank better.” They became part of the conversation, recognized by AI itself as an authority worth citing

The Results: From Invisible to In-Demand

The impact of GEO was felt across the business within 90 days, transforming Relific's inbound marketing engine.

Key Performance Indicators (Before vs. After GEO)

“AI Monitor fundamentally changed how we think about discovery. Our sales team is now talking to prospects who already see us as a category leader, often because ChatGPT recommended us by name. That's not just marketing; it's a powerful competitive advantage."

— Manjunatha Thayagraj, Co-founder

Why It Worked: The Future of B2B Discovery

Relific's success demonstrates a fundamental shift in digital strategy. Visibility today isn't just about being on a list of links; it's about being the answer itself.

• Authority Over Keywords: By structuring their knowledge for LLMs, Relific became a recognized authority, a more durable position than chasing keyword rankings.
• Meeting Buyers Where They Are: The strategy targeted the exact platforms where modern B2B buyers conduct their initial, high-level research.
• Building a Defensible Moat: As an early adopter of GEO, Relific has built a significant lead in AI-driven discovery, making it harder for competitors to catch up.

For any B2B SaaS company in a competitive market, being the trusted source for AI answer engines is the new frontier of organic growth.

What This Means for B2B Companies: The New Rules of Discovery

Relific's story is a preview of a fundamental shift impacting the entire B2B landscape. The principles that drove their success are becoming universal rules for any company that wants to win in the AI era.

• The Buyer's Journey Starts with a Conversation.
  Your prospects are no longer just typing keywords into a search bar. They are having conversations with AI, asking for recommendations, comparisons, and solutions. If your brand isn't part of that conversation, you don't exist in the earliest, most critical stage of their research.
• Expertise Must Be Machine-Readable.
  Having deep industry knowledge is no longer enough. That expertise must be structured in a way that AI models can parse, understand, and trust. This means moving beyond blog posts and towards creating a robust, interconnected knowledge base about your business and industry.
• Brand Authority is Now Algorithmic.
  In the past, authority was built through press mentions and analyst reports. Today, a new, powerful form of authority is being created: algorithmic validation. When a trusted AI recommends your solution, it acts as a powerful, unbiased endorsement that dramatically shortens the sales cycle.
• The Cost of Invisibility is Increasing.
  Ignoring Generative Engine Optimization is no longer a viable option. Companies that fail to adapt will cede ground to more agile competitors, see their organic lead flow diminish, and find themselves spending more on paid channels just to keep up.